BANGKOK — Family-controlled Thai conglomerate Saha Group is open to hiring professional management to lead its core units, its chairman said, as the decades-old consumer goods giant seeks to navigate the digital era.
88-year-old tycoon says nonfamily members key to navigating digital era
Saha Group’s Boonsithi Chokwatana speaks during an interview with Nikkei Asia in Bangkok. (Photo by Suzu Takahashi)
KENYA AKAMA and YUICHI NITTA
August 22, 2025 12:44 JST
