TOKYO — Japan-based food company Meiji launched its popular Oishii Gyunyu milk brand in China on Tuesday, targeting affluent, health-conscious urbanites as it seeks to pull Chinese operations out of the red.
The refrigerated product sells for about 30 yuan ($4.18) for a 900-milliliter container — higher than both its usual cost in Japan and the roughly 20 to 25 yuan average price of milk in China. It is also more expensive than Meiji’s current mainstay Chinese milk brand, priced at around 27 yuan.
